Team Veryfi made headlines in Chicago on May 2022 while attending the spectacular Retail Innovation Conference & Expo. Retail Innovation Conference & Expo, also known as RICE22, showcased innovative companies that are helping brands, brick and mortar brands and manufacturers shift to digital and reshape the customer journey for DTC (Direct-To-Consumer).
Where Digital and Physical Retail Connect
RICE22 featured cutting-edge technology, expert speakers, influential attendees and invaluable networking opportunities over a span of 3 days (May 10-12, 2022) at the McCormick Place in Chicago. The ideas and insights you need to reimagine retail all in one place! You can learn more about it here https://retailinnovationconference.com/
Showroom Tour
DTC Workshop: Craft Your New Growth Roadmap
Presented by Rose Hamilton (CEO @ Compass Rose Ventures), a strong look at the playbook for DTC growth and how it isn’t one-size-fits-all. Rose explained how every brand brings something unique to the table, whether it be through their mission, values, product lines, experiences or communities.
.@RoseFHamilton shares the power of storytelling! “@harleydavidson isn’t just selling motorbikes; they are selling an experience.” at @RetailInnovate @Veryfi #RICE22 #Chicago pic.twitter.com/Z85YbjdTkg
— Ernest Semerda (@semerda) May 11, 2022
Video from talk
Compliance Check: How New Privacy Regulations Will Dictate Your CX Tech Decisions
Presented by Gary Kibel (Partner at Davis+Gilbert LLP) outlines how growing brands which adapt and implement new technologies to support more immersive (and personalized) experiences must ensure that they’re compliant with new global and local regulations, and are prepared to adapt to new guidelines from big tech. The session covered how to:
- Embed security and data privacy into the entire organization
- Adapt to new marketing and advertising regulations at the global and local level, and
- Respond to new guidelines around how tech is used in physical stores, and potential guardrails for implementation.
Every company needs to care about data privacy. The new US State Privacy Regulations will impact every company in America starting in 2023. Watch this video from the presentation.
Video from talk
Looking to Connect Digital to your Physical Retail?
Veryfi’s white-labelled technology is here to help you. Veryfi’s tools enable enhanced personalization and customer loyalty in your Direct-To-Consumer marketing campaigns and apps. A rich suite of tools Day-1 Ready for you:
- Mobile Capture Framework & SDKs
- Long Receipts Stitch Capture
- SKU Extraction APIs
- Fraud Prevention APIs
To learn more contact sales@veryfi.com or start your free 14 day trial now.
Join us for a webinar on June 7th, 2022
I’m excited to continue the conversations from RICE22 at our upcoming webinar on June 7th! Please join me and Reach CEO Mike Ribero as we discuss the loyalty marketing and consumer insights opportunities provided by mobile receipt data capture. Register here!