Without Veryfi — we cannot ever imagine achieving the level of user acquisition and retention growth that we’ve achieved, for every single allied brandTuCash Head of Product
Challenge: Being a fast-rewarding loyalty app
Solution: Veryfi Lens & Veryfi OCR API
Result: 110% increase in shopper adoption rate
TuCash is not just another rewards app; it’s a game-changer in the world of shopper rewards. The business model of TuCash is straightforward and effective. Users download the app, register, and then start shopping. After making purchases, they claim their receipt, scan it through the app, and send it. The app then accumulates the cashback, which users can claim. Essentially, TuCash turns shopping receipts into real money, providing an additional stream of income for its users.
Imagine earning cashback simply by uploading your grocery receipts. That’s the magic of TuCash. With TuCash, shoppers unlock a world of savings, earning rewards for their everyday purchases at supermarkets. It’s a revolutionary way to earn money while shopping. Veryfi OCR and Veryfi Lens power every part of this process from giving TuCash users the best experience for sending in receipts to helping TuCash instantaneously validate purchases to redeeming rewards. Veryfi powers TuCash app’s amazing user experience.
TuCash’s Story
TuCash thrives on the philosophy of empowering shoppers and revolutionizing the retail landscape. Their mission? To reward consumers for their loyalty and provide partner brands with invaluable insights into consumer behavior. But behind the scenes, TuCash faced a monumental challenge: navigating the complexities of data normalization and process automation. The name TuCash is a compound word combining ‘tu = you in Spanish’ with ‘cash’, symbolizing how the loved platform enables you to earn back more of ‘your cash’. Genius!
Finding The Fix
Data normalization and process automation are no easy feats, especially in a rapidly evolving industry. TuCash found themselves at a crossroads, seeking a solution that could streamline their operations, give their million and growing users without breaking the bank. Enter Veryfi, the cornerstone of TuCash’s success story. With its unparalleled ability to extract and classify documents, Veryfi became TuCash’s secret weapon in the quest for efficiency and extraction accuracy.
TuCash embedded Veryfi Lens, allowing users to scan their purchase receipts through the app, which can then be redeemed for real money later. But how does TuCash perform all the necessary checks on the backend? Using Veryfi OCR for data extraction, TuCash immediately validates or disqualifies purchases by extracting the data inside receipts. Accurate line-item categorization then enables TuCash to act on each receipt, by either dispensing rewards for the purchase or rejecting the purchase. Working on top of the OCR, Veryfi’s fraud detection capabilities identify fraudulent documents and stop payouts. That saves TuCash millions of dollars that would’ve been lost to payouts on fraudulent receipts. In combination with Veryfi Lens for document capture, TuCash users love snapping, submitting, and getting rewarded at the speed of light.
“We rely on Veryfi’s ability to extract and classify documents so brands and products can discover their strengths and weaknesses through consumer behavior,” comments TuCash Head of Product. The strategic product team reminisces on previous OCR solutions he tried, none of which hold a candle to Veryfi OCR’s efficiency and extraction accuracy.
Tapping Into Untapped Revenue Opportunities
Initially, hurdles existed as TuCash grappled with the intricacies of data accuracy. But Veryfi’s robust algorithm proved its worth, ironing out flaws and delivering precise insights into consumer behavior and transactional reality. Also TuCash handles transactions from all over the world–with its HQ based in Colombia and primary market in Latin America. The product team expressed needing OCR that handles currencies and languages beyond the most widely used ones. Veryfi satisfies these user-driven requirements, allowing TuCash to expand globally thanks to Veryfi’s support for a wide range of languages, currencies, data fields, and data structures.
On top of data extraction and post-processing, Veryfi powers TuCash’s ability to serve as a user-friendly app for collecting zero-party and first-party actionable data straight from consumers. Consumers prefer using TuCash over other loyalty apps thanks to Veryfi — software built to power CPG loyalty programs.
Veryfi Makes a Timeless Impact on TuCash
The impact of Veryfi OCR and Veryfi Lens is undeniable. Deals close faster and raw data transform into actionable insights, fueling TuCash’s growth and solidifying its position in the market. But TuCash doesn’t just stop at rewarding shoppers. They leverage their loyal following of millions to help consumers discover consumer packaged brands. Consumers get rewarded for purchasing and trying out products in cash and other rewards. This helps the brands to acquire new customers and nurture strong followings simultaneously.
“This is all made possible with Veryfi, who extracts data and instantly produces results that enable loyal consumers to get paid quickly and happily. Veryfi helps fortify user acquisition and retention for loyalty programs and aggregators such as TuCash,” their Head of Product proudly states.
As the industry evolves, TuCash remains at the forefront of an aggregator of consumer insights and a partner for brands who want to gain more customers, embracing AI integration to deepen their understanding of data and enhance client interactions. The future is bright for TuCash, fueled by innovation and powered by their seamless integration with Veryfi.
TuCash’s journey with Veryfi is a testament to the power of collaboration and innovation. Together, they’re rewriting the rules of shopper engagement and ushering in a new era of retail excellence. With TuCash, the future of shopper rewards has never looked brighter. “We view Veryfi as more than just a beautiful interface and OCR. They’re a strategic partner in our journey to success,” TuCash’s Head of Product affirms.
