Brand Marketing Tools for Retailers & Advertisers – Consumer Packaged Goods (CPG) Spending Habits & Brand Loyalty, Understood

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September 10, 2020
4 mins read
Veryfi Loyalty CPG FMCG
Brand Marketing Tools for Retailers & Advertisers – Consumer Packaged Goods (CPG) Spending Habits & Brand Loyalty, Understood

    Brand Marketing Tools for Retailers & Advertisers

    What are CPG Receipts

    Consumer packaged goods (CPG) are products that customers like you use almost daily and restock frequently — These includes food, beverages, toiletries, over-the-counter drugs, and cleaning products. The receipt is a line-itemized ticket for purchasing CPG at any major retailer like Safeway, Coles etc.

    What is Veryfi CPG Toolkit

    Veryfi’s CPG Toolkit is software which empowers retail manufacturers and digital marketing companies with real-time tools to unearth consumer spend behavior, brand loyalty, store & product insights and much more. This data can then be used to enrich consumer experience through precisely targeted coupons, vouchers and loyalty programs at scale.

    Scan CPG Receipt, Gain Insights

    Consumer Loyalty Toolkit

    Veryfi’s modern RESTful JSON API is ready-to-go out of the box. No need for training or setup. It’s trained on millions of CPG receipts for superior accuracy (down to line-items) and wealth of data.

    • Vendor / Merchant
      • Name (enriched)
      • Name (raw)
      • Address
      • Logo
      • Phone
      • Fax
      • Email
      • Latitude
      • Longitude
      • Website Url
      • VAT Number (Value-Added Tax)
      • ABN Number (Australian Business Number)
      • Store Number
    • Financials
      • Subtotal
      • Discount
      • Cashback
      • Shipping cost
      • Tax (VAT, GST)
      • Tip
      • Total
      • Rounding
      • Currency Code
      • Currency Exchange Rate
      • Insurance Amount
    • Meta
      • Document Type (receipt, bill, check & purchase order)
      • Document Title
      • Category
      • Package Weight (eg. kg/lb)
      • OCR Text
    • Dates
      • Invoice Date
      • Due Date
      • Order Date
      • Ship Date
      • Delivery Date
      • Start Date (or arrival in hotel folio)
      • End Date (or departure in hotel folio)
    • Identifiers
      • Account Number
      • Invoice Number
      • PO (Purchase Order) Number
      • Reference Number
    • Bill To
      • Name
      • Address
      • Phone Number
      • Email
      • VAT Number
      • ABN Number
      • Payment Terms
      • Business Registration Number
    • Ship To
      • Name
      • Address
      • Tracking Number
      • Ship Date
      • Delivery Date
      • Order Date
      • Incoterms
      • Insurance
      • Weight + List
    • Barcodes
      • QR
      • PDF417
      • EAN
      • UPC
      • Code128
      • Code39
      • I25
    • Line-Items
      • Date
      • SKU (Stock keeping unit)
      • Section
      • Description
      • Quantity
      • Unit of Measure
      • Price
      • Tax
      • Tax Rate
      • Discount
      • Discount Rate
      • Total
      • Type (food, product, alcohol,..)
      • Weight (eg. kg/lb)
      • Start/End Date
      • HSN (Harmonized System Code/Number)
    • Tax Lines Breakdown
      • Tax name
      • Tax rate %
      • Tax total
      • Tax base
    • Bank Information
      • Bank name
      • Routing number
      • Account number
      • IBAN (International Bank Account Number)
      • SWIFT / BIC
    • Payment Method
      • Card Type (eg. visa, mastercard etc)
      • Card Number

    You can also watch Veryfi API Demo

    SKU-Level OCR

    SKU-level product purchases are extracted with ease from every CPG receipt giving you insights into brand loyalty, spend inc volume.

    Fraud Detection

    Identify duplicate receipts used to claim coupons, vouchers or cash back. Protect your campaign’s investment and distribution volume.

    SKU Expansion

    Short acronyms used in SKU line items are expanded by Veryfi into human readable text eg. “ygt” becomes “yogurt”.

    Image Corrections

    Automatically corrects image distortions like pin & barrel, detects blur & adjusts perspective issues, etc.

    Consumer Behavior

    Insights into what consumers buy, where they shop and at what frequency, how much they spend, and much more.

    Store Insights

    Detailed insights into retail chains and shops where products are purchased, frequency, time of day/week etc.

    Product Insights

    Everyting you wanted to know about SKU line-item purchases inc. correction and acronym expansions of retailer codes.

    Brand Loyalty

    Acuity into online and offline buying behavior for your brand and your category.

    Ready to Go out of the box!

    “Implementing the API was straight-forward and based on the demo feature on your website I could tell that Veryfi’s results are much more complete and accurate than those of other providers I tried.”
    Amsterdam, Netherlands, Business Owner

    “Veryfi’s Intelligent OCR (Optical character recognition) made scanning over 2,000 handwritten/printed receipts simple, convenient, and accurate data extraction effortlessly.”
    Jamie S., IT Consultant

    “Veryfi was the complete package, providing API access, OCR and data extraction that’s fast, accurate and cost-effective.”
    Amer Siddiq, Founder of Landlord Vision
     

    Try It Now

    Have Questions? Email us sales@veryfi.com