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Let’s Unpack It CPG stands for Consumer Packaged Goods and includes things you use on a frequent basis, or a few times a week, like detergents, frozen or ready-to-make food, toothpaste, soap, cookies, notebooks, etc. While these items may seem trivial to the average consumer, as of 2021, the global CPG industry is worth approximately […]
Driving Customer Loyalty Through Consumer Data Insights Smart companies have realized that customer loyalty is the most powerful sales and marketing tool that they have. – Bill Price We all understand the concept of customer loyalty because we are all customers ourselves. Loyalty is built with brands that not only deliver good products, but share […]
Here’s Why That’s Not Good Enough. In the past 6 months I’ve had the pleasure of interviewing with and learning from some of the leading CPG/FMCG companies out there. They make the products we eat and drink every day, and the main topic has been the mandate for the creation and enrichment of zero- and […]
Fuels Success in the Cookie-Less World I’ve raced lots of different types of motorcycles from the classics to the modern models. Some of the most relevant advances I’ve seen recently have been the development of electric bike components. Electrically-instrumented innovations such as LCD screens, sensors and warning lights help us understand how the bike is […]
Receipts contain valuable data that provides insight into consumer shopping behavior, price trends, brand or product affinities, and more. Since each receipt includes everything that a consumer purchased in one transaction, the line item details can reveal relationships between products, incentives, locations, times of day, and more. In this way, the receipts can be considered […]
I’ve been riding Enduro motorcycles for 15 years. If you too are a motorhead, then you already understand that, when you buy, you immediately start thinking about modifying it from stock components to high-performance aftermarket components that better meet your custom requirements. Before you have even driven it out of the shop, you are probably […]
